Tried it this weekend--yum! And safe! It is made with milk (not "soy" like some of the other non-dairy ice creams found in the health-nut section) and tastes just like the real thing. This ice cream was found amongst the other regular brands.
Looked on their website and found this:
Currently the store where I shop only stocks vanilla (I will check other stores), so I have never tried the chocolate. I will definitely be talking to my local grocer about this item when he/she asks: "Did you find everything you were looking for?" at checkout. HyVee is always so good to stock items upon request.